General Formulations (GF), a global manufacturer of pressure sensitive media, film, and laminates, has announced the addition of Mike Aldrich as product manager for Digital Print Solutions. Aldrich brings over 27 years of extensive experience in the graphics industry, further strengthening GF’s commitment to innovation, quality, and customer satisfaction.

Aldrich’s career began at Wensco Sign Supply of West Michigan, where he spent 17 years advancing from warehouse operations to the wide-format division where he supported printer installations, wrap training, and technical support. He later held key roles managing teams and projects focused on adhesive-backed films, dimensional signage, and high-profile rebranding efforts. In 2017, Aldrich was recognized as Salesman of the Year before he moved into product development as a project manager. Throughout his career, he has demonstrated a deep understanding of the evolving needs of the graphics industry, as well as a commitment to fostering strong relationships with both customers and partners.

In addition to his professional achievements, Aldrich is wrap-certified and holds certification in Window, Walls, and Floors applications. His hands-on industry knowledge and strong dealer and partner connections make him a valuable addition to GF’s team.

“We are excited to have Mike Aldrich join the General Formulations family,” says Matt Edwards, VP of product management. “His extensive background in printers, media, and applications, combined with his long-standing relationships across the industry, will help us continue delivering high-quality solutions and exceptional service to our customers.”

As Product Manager for Digital Print Solutions, Aldrich’s will focus on driving innovation, expanding GF’s Digital Print Media product portfolio, and collaborating with dealers and partners to address evolving market demands.